【NewsBuddy】渣馬名額增至7.8萬 激發盛事效應 Standard Chartered HK Marathon 2027 to set record with 78000 runners, expanding 'race bib economy'

摘錄自9月5日香港《文匯報》：本地體壇年度盛事渣打香港馬拉松2027將於明年1月17日（周日）舉行。今屆渣馬將增加4,000個半馬拉松名額，令總名額增至歷來最高的7.8萬個；路線亦有機會作出調整，為跑手注入新鮮感。

The Standard Chartered Hong Kong Marathon 2027, one of the city's biggest annual sporting events, will take place on Jan. 17 next year. The event will add 4,000 places to the half marathon, bringing the total number of places to a highest record 78,000. Parts of the race routes may also be adjusted to offer runners a fresh experience.

除參賽人數再破紀錄外，大會亦致力放大「號碼布經濟」效應，邀請食肆提供獨家優惠並推出香港文化體驗活動，讓非本地跑手感受香港的獨特文化魅力，將「一日賽事」延伸為「多日停留、多人消費」，把「體育+旅遊+盛事」的三重效應，化作推動本地零售、餐飲及旅遊業的新動力。

Beyond setting a new participation record, organizers are seeking to maximise the impact of the "race bib economy" by inviting restaurants to offer exclusive promotions and launching HK cultural experience activities for non-local runners. The initiatives aim to encourage visitors to experience HK's unique cultural appeal and turn a "one-day event" into "multiple-day stays and spending by more people", leveraging the combined effects of "sports+tourism+mega events" to drive local retail, catering and tourism.

渣打馬拉松名額向來供不應求，去年報名人數更高達12萬。為讓更多人有機會感受本地跑步文化，大會將今屆半馬拉松名額增加16%至29,000個，令賽事總名額增至歷來最高的7.8萬個。

The Standard Chartered Hong Kong Marathon has long been oversubscribed, with the number of applicants reaching 120,000 last year. To give more people the opportunity to experience HK's running culture, organizers will increase the number of half marathon places by 16% to 29,000 this year, bringing the total number of places across the event to a record 78,000.

中國香港田徑總會主席兼渣打馬拉松2027籌委會主席關祺9月4日在記者會上表示，半馬賽事向來是最受歡迎的項目。

Kwan Kee, chairman of the Hong Kong, China Association of Athletics Affiliates and chairman of the Standard Chartered Hong Kong Marathon 2027 Organizing Committee, said at a press conference on Friday (Sept. 4) that the half marathon has consistently been the most popular event.

今屆渣馬賽道路線亦有新安排，關祺透露，10公里、全馬及半馬路線大致與往屆相同，惟全馬及半馬路線中段有部分路段或會作出調整，相關細節仍在商討中，相信可為跑手帶來新鮮感。

There will also be new arrangements for this year's marathon routes. Kwan said the 10km, full marathon and half marathon routes would remain largely the same as in previous years, although some sections in the middle portions of the full and half marathon courses may be adjusted. Details are still under discussion, and the changes are expected to bring a fresh experience to runners.

隨着全球長跑愛好者愈來愈多，「七大馬」之一的倫敦馬拉松亦宣布明年賽事將首度分為兩日進行。

近年「寓運動於旅遊」大行其道，不少跑手視馬拉松為旅行目的，一家大細齊齊出動，做到「一日辦賽，多日停留；一人參賽，多人消費」的效果。據統計，國際跑手一般會因馬拉松賽事平均逗留四天至五天，連同家人帶來的旅遊效益十分可觀。

As the number of long-distance running enthusiasts worldwide continues to grow, the London Marathon, one of the world's seven major marathons, has also announced that next year's event will be held over two days for the first time.

今屆渣馬主辦單位亦把握機遇推出多個「體育+旅遊」項目，包括連續兩年於啟德體藝館舉辦的馬拉松博覽會，預計可吸引逾10萬人流。

The organizers of this year's Hong Kong Marathon are also seizing the opportunity to launch a number of "sports+tourism" initiatives. These include the marathon expo, which will be held at the Kai Tak Arena for the second consecutive year and is expected to attract more than 100,000 visitors.

此外，亦響應啟德體育園的「票尾經濟」繼續重點推動「助小店 撐跑手」計劃，邀請食肆在馬拉松博覽會至賽事期間提供獨家優惠。上屆賽事吸引超過700間食肆參加，其中10間特色小店更換上渣馬主題舖面及提供專屬「打氣餐」，令渣馬氣氛遍布全城。

In response to the "ticket-tail economy" at Kai Tak Sports Park, organizers will also continue to invite restaurants to offer exclusive discounts from the marathon expo through to the race period.More than 700 restaurants took part in last year's event. Ten featured small shops also adopted Standard Chartered Hong Kong Marathon-themed storefronts and offered exclusive "cheering meals", helping spread the marathon atmosphere across the city.

大會又將會推出香港文化體驗活動，讓非本地跑手感受香港的獨特文化魅力，激活並放大「號碼布經濟」效應。

Organizers will also launch HK cultural experience activities to allow non-local runners to experience the city's unique cultural appeal and activate and amplify the "race bib economy".

「馬拉松經濟」的影響力並不止於賽事當日，跑步班、教練、各種支援及工作人員都能從中受益。同時，馬拉松賽事自帶展示城市形象的天然屬性，成為提升國際形象的最佳名片。

The impact of the "marathon economy" extends beyond race day. Running classes, coaches, various support services and event staff can all benefit from the event. At the same time, marathons naturally serve as a showcase for a city's image, making them an effective platform for enhancing its international profile.

預計今屆渣馬路線改動後，將有更多香港著名地標呈現在跑手眼前，並透過電視直播和社交媒體傳播，全方位展示城市風光。

It is expected that following changes to this year's routes, more of HK's famous landmarks will be visible to runners. Through television broadcasts and social media, the event will also showcase the city's scenery to a wider audience.

●DotDotNews Deepline（English Editor: Zoey SUN）