【社評雙語道】宣傳活潑積極 開創選舉新風

原文

摘錄自11月17日香港《文匯報》：香港在完善選舉制度、實現「愛國者治港」後，民主發展道路重歸正軌，告別撕裂謾罵，迎來君子之爭，促進了選舉文化的良性轉型。商界和民間對選舉宣傳工作的響應和配合更為積極，形式比以往更生動、活潑，體現大家對實現優質民主的美好願望，為香港的由治及興畫下精彩的一筆。團結一致，選賢任能，共同建設美好香港，已成為香港社會最廣泛的共識，而熱烈的選舉氛圍，正好反映了人們對新選舉制度的認同和對良政善治的期盼。

第八屆立法會選舉的其中一個特色，是選舉宣傳工作得到各界踴躍參與。有地區社團舉行動員大會，派發各類呼籲12月7日投票的紀念品；有團體則在社交媒體發帖文，播放生動有趣視頻，主力針對年輕「首投族」，動員「你一票我一票」為選賢舉能作出貢獻；有關愛隊動用機器人在街站進行宣傳；一批重量級歌星則組織起來灌錄歌曲，鼓勵選民透過選票建設香港美好未來。

至於一向站在選戰最前線的媒體，也比以往更用心發揮傳播力量，各出奇謀製作精美的「選舉地圖」、候選人政綱簡介、選舉界別資訊、特刊小冊子，各個「愛國者同心治港」選舉論壇都擠滿來自各大傳媒的記者、攝影師。這些宣傳活動都令公眾更深入了解立法會組成和產生辦法，認識各個候選人對建設未來香港的願景。

面對新形勢、新機遇、新挑戰，立法會作為特區管治架構的重要組成部分，需要不斷補充新血液、拓展新思維、激發新動能。為了辦好立法會選舉，特區政府切實履行當家人和第一責任人的職責，各政策局和部門成立領導專班，分別統籌和落實好宣傳和動員工作。

其中比較矚目的，是特區政府組織各司局長以及公務員代表，用家鄉話拍攝視頻，向選民傳達踴躍投票的信息；房屋局安排轄下吉祥物「幸福家族」和選舉事務處的「票箱家族」，一同在各個屋邨宣傳選舉。這種透過鄉情聯繫人心、以街坊鄰里情懷匯聚力量的策略，有效喚起了選民的熱情。

除了特區政府發揮力量，社會各界也積極主動協助選舉宣傳工作，因為大家都深明，通過這次選舉作出理性選擇，能夠選出堅定愛國愛港、有能力、有擔當的民意代表，保障「一國兩制」行穩致遠。這種選舉新風來之不易。

在完善選舉制度之前，劣質民主歪風盛行，部分候選人為吸引選票，不惜以謾罵叫囂博取公眾眼球，導致社會充滿對立撕裂情緒，令社會各界即使關心選舉，也不敢參與太多，以免捲入衝突之中。

在完善選舉制度、落實「愛國者治港」後，立法會選舉告別意氣之爭，重回理性競爭。和諧理性的競選氛圍，成為推動各界走出來，令選舉宣傳工作事半功倍的最主要原因。

第八屆立法會選舉，工商界、社福機構、地區團體、教育界各自出力，宣傳力度明顯增強，本港選舉文化耳目一新。這股積極性，也是源自香港各界這些年來支持特區政府依法施政的的決心和意志。透過選舉宣傳工作，激發活力、創意，長遠可為社會注入更強向心力與歸屬感，為香港未來把握機遇、迎接挑戰注入更大動能。

譯文

Vibrant and Proactive Promotion Ushering in a New Electoral Ethos

Following the improvement of the electoral system and the implementation of "patriots administering Hong Kong", the path of democratic development has returned to the right track. The era of division and acrimony has given way to gentlemanly competition, fostering a healthy transformation of electoral culture. The business community and civil society have responded more actively to promotional work, with formats more vivid and lively than before, reflecting the shared aspiration for quality democracy and adding a brilliant stroke to Hong Kong's journey from governance to prosperity.

Unity in choosing capable representatives and building a better Hong Kong together has become the broadest consensus in society. The enthusiastic electoral atmosphere reflects people's recognition of the new electoral system and their expectations of good governance.

One of the hallmarks of Eighth Legislative Council election is the eager participation of all sectors in promotional work. Local associations have held mobilisation rallies and distributed souvenirs calling on citizens to vote on 7 December; some groups have posted on social media and released lively videos targeting young first-time voters, rallying them with the slogan "vote for you, vote for me" to contribute to electing capable representatives. Care teams have deployed robots at street booth to promote the election; a group of renowned singers have recorded songs encouraging voters to build a bright future for Hong Kong through the ballot.

The media, always at the forefront of election campaigns, have devoted even greater effort than before, producing creative and refined "election maps", candidate manifesto summaries, constituency information and special booklets. Election forums under the theme "patriots united in governing Hong Kong" have been packed with journalists and photographers from major outlets. These promotional activities have enabled the public to gain a deeper understanding of the composition and formation of the Legislative Council, as well as the visions of different candidates for Hong Kong's future.

Facing new circumstances, opportunities and challenges, the Legislative Council, as a vital component of the governance structure of the HKSAR, needs constant renewal, fresh thinking and new impetus. To ensure the election is well conducted, the Government has earnestly fulfilled its responsibilities as the organiser and principal authority. Various bureaux and departments have set up dedicated leadership teams to coordinate and implement publicity and mobilisation.

Notably, the Government has arranged for principal officials and civil servants to record videos in their native dialects, conveying messages of enthusiastic voting. The Housing Bureau has deployed its mascot "HAppy Family" alongside the Registration and Electoral Office's "Ballot Box Family" to promote the election across housing estates. This strategy of connecting with people through local ties and neighbourhood sentiment has effectively sparked enthusiasm among voters.

Beyond the Government's efforts, all sectors of society have actively assisted in election promotion, recognising that rational choices in this election will ensure the selection of patriotic, capable and responsible representatives, safeguarding the steady and long-term implementation of "One Country, Two Systems". This new electoral ethos has not come easily.

Before the electoral system was improved, unhealthy practices of poor-quality democracy prevailed, with some candidates resorting to insults and shouting to grab attention, fuelling division and hostility. Even those concerned about elections hesitated to participate for fear of being drawn into conflict.

With the improved system and the implementation of "patriots administering Hong Kong", Legislative Council have bid farewell to confrontational struggles and returned to rational competition. A harmonious and rational campaign atmosphere has become the key factor motivating all sectors to step forward, making the election publicity efforts twice as effective.

In eighth Legislative Council election, the business sector, social welfare organisations, community groups and the education sector have all contributed, with promotional efforts markedly strengthened and Hong Kong's electoral culture refreshed. This enthusiasm stems from the determination and resolve of all sectors to support the Government in governing according to law over the years. Through promotional work, vitality and creativity are stimulated, which in the long run can inject stronger cohesion and a sense of belonging into society, providing greater momentum for Hong Kong to seize opportunities and meet challenges in the future.

●Tiffany