（有片）經湋論｜FIFA World Cup Economics 101 How World Cup becomes the largest sports business event on earth?

香港文匯報訊 The 2026 FIFA World Cup is now captivating billions of viewers around the world. Every four years, football once again becomes the world's common language. Yet behind the excitement on the pitch lies something far bigger than sport itself.

Today, the FIFA World Cup is no longer simply a football competition. It has evolved into one of the world's most sophisticated commercial ecosystems, generating enormous economic value through broadcasting rights, sponsorships, tourism, hospitality, merchandising, infrastructure investment and urban development. In many respects, the World Cup has become one of the largest economic events on Earth.