【社評雙語道】善用城寨魅力 開發港旅遊潛力
【原文】摘錄自10月8日香港《文匯報》：港產片《九龍城寨之圍城》代表香港角逐奧斯卡金像獎「最佳國際劇情片」，片中多個寨城場景的1:1模型10月8日起在香港國際機場重現。展覽除了讓市民和旅客有機會感受九龍城寨昔日的風華，亦令大家更了解港產片背後匠心獨運的製作，喚起對香港電影的熱愛，期望可透過電影的影響力，推動電影文化和旅遊融合，發展電影旅遊產業。
香港是中外文化薈萃的國際都市，香港影視作品曾經風靡全球，善用這些文化寶藏，經重新包裝，開發具有香港特色的文化旅遊新產品，再結合容易接觸遊客的機場、碼頭等交通基建，借助社交平台、網絡達人的宣傳力量，大力推動跨界合作，踐行「香港無處不旅遊」的理念，為香港遊增添蓬勃生機。
香港影視業曾經創作無數經典作品，可謂重要的集體文化記憶，蘊含巨大的旅遊開發潛力。只要善加利用，就能打造出獨具特色的文化旅遊項目，讓更多遊客領略香港深度遊、文化遊的魅力。
《九龍城寨之圍城》是近年叫好叫座的電影作品，片中的場景能帶市民、遊客感受上世紀八十年代的香港寨城風情和歷史。在香港國際機場展出多幕重塑的電影場景，以精緻認真的布置，吸引市民、遊客打卡拍照，收穫沉浸式的遊賞體驗，對香港遊留下深刻印象。
這次展覽是本港地道文化、本地電影有機結合，以電影文化帶動旅遊的成功嘗試。
香港影視作品包含獨特的本土文化，過去多年亦成功為多部蜚聲中外的電影注入香港元素和靈感，美國電影《變形金剛︰殲滅世紀》、《哥斯拉大戰金剛》等都出現香港場景，向全球觀眾展現了香港旅遊特色，吸引他們親身訪港，身臨其境感受香港多元化的旅遊魅力。
以《九龍城寨之圍城》場景展覽推廣香港遊為契機，將與香港有關的經典影視作品取景地點或搭建場景發展為旅遊景點，讓遊客以電影視角欣賞、遊覽香港，大力開發旅遊新路線和新產品，就能打造更多吸引中外遊客的旅遊新賣點。
香港的文化作品、時裝等資源同樣豐富多彩，如果加以重塑，將為香港遊增色添彩。
為紀念武俠小說泰斗「金庸」（查良鏞）百年誕辰，早前舉行了多項主題展覽，包括在全港多區推出金庸小說人物雕塑展，吸引大批市民及遊客參觀，當中有乘坐遊輪、來自英國的遊客。一系列與金庸作品相關的文藝活動還包括金庸作品服裝展、金庸小說作品名曲鋼琴表演、藝人街頭音樂表演、博物館文化講座、學生導賞團等，讓更多海外遊客了解金庸作品承載的中華文化底蘊，吸引遊客遊走香港各區，刺激跨區消費，推動本港旅遊及經濟發展。
「香港時裝設計周」將在今年11月底首度舉行，國際時裝名牌Chanel將來港舉辦時裝秀，既為時裝周打下「強心針」、營造更濃厚的盛事和時尚氛圍，亦吸引大批國際名人、著名設計師及具消費力的旅客來港，為旅遊、貿易等周邊行業帶來協同效應。
有具吸引力的旅遊新項目，更要盡可能進行有效推廣。《九龍城寨之圍城》展覽首站選址機場，無疑是聰明的選擇。香港國際機場是香港的門戶，每日中外旅客絡繹不絕，是宣傳香港旅遊的最佳平台之一，未來，啟德郵輪碼頭、西九高鐵站等交通樞紐都可以積極考慮作為推廣香港遊的平台。
另一方面，如今運用網絡營銷乃大勢所趨、不可或缺，政府、旅遊業界應積極利用市民、遊客常用的社交平台，邀請網紅、旅遊達人向全球推介香港遊新項目、新特色，擦亮香港遊金字招牌。
Packaging and promoting local culture: Unlocking Hong Kong's tourism potential
【譯文】Twilight of the Warriors: Walled In, a Hong Kong-produced martial arts blockbuster, will represent the city in the coming Academy Award to compete for Best International Feature Film. From 8th October, many 1:1 scale models of scenes from the walled city in the film have been recreated at Hong Kong International Airport. The exhibition not only allows citizens and visitors to experience the bygone splendour of Kowloon Walled City but also provides insight into the meticulous craftsmanship behind Hong Kong films, rekindling a passion for Hong Kong cinema. The exhibition aims to leverage the influence of films to promote the integration of film culture and tourism and the development of the film tourism industry.
Hong Kong, an international metropolis where Eastern and Western cultures converge, has seen its films and television works captivate global audiences. By repackaging these cultural treasures, it is possible to develop new cultural tourism products with a distinct Hong Kong flavour. Combining these products with easily accessible transport infrastructures such as airports and ferry terminals, and leveraging the promotional power of social media and internet influencers, will vigorously promote cross-industry collaboration and actualise the concept of "Tourism is everywhere in Hong Kong", injecting vitality into Hong Kong tourism.
The Hong Kong film and television industry once produced numerous classic works, forming an important part of collective cultural memory and containing the vast potential for tourism development. By effectively utilising this, unique cultural tourism projects can be created, allowing more tourists to appreciate the allure of in-depth cultural tours in Hong Kong.
Twilight of the Warriors: Walled In, a recent critically acclaimed and popular film, offers scenes that enable citizens and tourists to experience the ambiance and history of Hong Kong's walled city in the 1980s. The recreation of many movie scenes at Hong Kong International Airport, with meticulously detailed setups, will attract citizens and tourists to take photos and immerse themselves in the experience, leaving a lasting impression of their visit to Hong Kong. This exhibition is a successful attempt to promote tourism through film culture by organically combining local culture and local films.
Hong Kong film and television works encompass unique local culture and have successfully infused many internationally renowned films with Hong Kong elements and inspiration over the years. American films such as Transformers: Age of Extinction and Godzilla vs. Kong have featured Hong Kong scenes, showcasing the city's tourism appeal to global audiences and attracting them to visit Hong Kong and experience its diverse tourism charm firsthand.
Taking the exhibition of Twilight of the Warriors: Walled In scenes as an opportunity to promote Hong Kong tourism, and developing filming locations or constructed scenes related to classic Hong Kong films into tourist attractions will allow tourists to appreciate and explore Hong Kong through the lens of cinema. More appealing tourism highlights for both domestic and international visitors can be created by actively developing new tourism routes and products.
Hong Kong's cultural works, fashion, and other resources are equally rich and colourful. If they are reshaped, they will enhance Hong Kong's tourism appeal.
To commemorate the centenary of the birth of martial arts novelist titan, Jin Yong (Louis Cha Leung-yung), numerous themed exhibitions were held earlier, including an exhibition of sculptures of characters from Jin Yong's novels in various districts of Hong Kong, attracting a large number of citizens and tourists. Among the visitors were cruise passengers from the United Kingdom. A series of arts and cultural activities related to Jin Yong's works also included a costume exhibition of Jin Yong's works, piano performances of famous songs from Jin Yong's novels, street music performances by artists, cultural talks at museums, guided tours for students, etc. These activities helped more overseas tourists understand the profound Chinese cultural heritage carried by Jin Yong's works, encourage tourists to explore various districts in Hong Kong, stimulate cross-district consumption, and promote the development of local tourism and the economy.
The Hong Kong Fashion Design Week will be held for the first time at the end of November this year. The international fashion brand Chanel will host a fashion show in Hong Kong, which will not only serve as a significant boost to the Fashion Design Week and create a stronger festive and fashionable atmosphere, but also attract a large number of international celebrities, renowned designers, and tourists with high spending power to Hong Kong, thereby bringing about synergies with peripheral industries such as tourism and trade.
New and attractive tourism projects should be promoted as effectively as possible.
It is undoubtedly a smart choice for the first stop of the exhibition Twilight of the Warriors: Walled In to be located at the airport. Hong Kong International Airport is the gateway to Hong Kong, bustling with international and local travellers daily, making it one of the best platforms for promoting Hong Kong tourism. In the future, other transport hubs such as the Kai Tak Cruise Terminal and West Kowloon High-Speed Rail Station can be actively considered as platforms for promoting Hong Kong tourism. On the other hand, leveraging online marketing is now the prevailing trend and indispensable. The government and the tourism industry should actively use social platforms commonly used by citizens and tourists, inviting influencers and travel experts to globally promote new Hong Kong tourism projects and features, thereby polishing the "gilded signboard" of Hong Kong's tourism.
● Tiffany
